Apple, Google, Spotify, and More


  • Insider analyzed salary data for marketers, ad, and PR professionals at some of the hottest companies.
  • We crunched the numbers for Apple, Google, Microsoft, and Spotify, and others.
  • They’re hiring top ad experts to fine-tune their image and promote their products.

Even as many industries laid off people in the pandemic, companies from Apple to WPP are hiring top ad and marketing talent to fine-tune their image and promote their products.

Advertising and related services employed 447,300 workers in August, up 3.2% from a year ago, according to BLS data.

When companies hire from abroad, they’re required to disclose information including salary or salary ranges when they hire people under the H1-B visa program.

Insider rounded up its reporting on what some of the hottest companies pay for marketing and advertising roles by analyzing government data for 2020 and 2021 that companies are required to file for visa-holding employees.

Snap marketing and sales staff pay can reach $110,000 per year

Snap, the company behind Snapchat, has been staffing up as it tries to take on competitors in areas like augmented reality, short-form video, and original shows.

It’s offered staffers in marketing and sales roles like account executive base salaries between $78,000 and $110,000 per year.

Here’s a look at other positions and what they pay across Snap.

Spotify pays marketers $95,000 to $190,000 in base salary

Spotify has become the podcast home to heavy hitters including the Obamas and Joe Rogan, and it’s been steadily hiring as it grows its podcast ambitions

Spotify offered staffers on US work visas in marketing roles annual base salaries between $94,000 and $190,000. 

Read about those and other positions at Spotify.

Marketing roles at Netflix can reach $330,000


‘s resilience despite the pandemic and rising competition has helped make it one of the most desirable places to work in tech.

The streamer has been hiring for a variety of positions, from marketers in Seoul to animation roles in Los Angeles. Unlike other tech companies, it doesn’t pay performance bonuses, but pays high salaries instead.

Based on the data, Netflix offered annual base salaries ranging from $68,000 to $850,000, with a median of $345,000, for various roles.

Here are salaries of marketing and other roles at Netflix.

Creative directors are among the highest paid roles at ad holding companies like WPP

As ad spending returns, the biggest agencies are looking for executives to fill top positions like heads of new business, managing directors, and healthcare and ecommerce specialists.

WPP paid ad planners up to $180,000 and creative directors more than $200,000, for example.

Read more about pay at WPP, Omnicom, and other ad holding companies.

PR specialists are some of the industry’s top payers

The public relations industry is ramping up hiring in hot areas like data, crisis management, and healthcare consulting.

Edelman, the biggest PR firm by revenue, paid an EVP up to $280,000, while top execs at holding company-owned firms like Ketchum earned up to $500,000.

Healthcare is in demand, and salaries show it. FTI paid a senior consultant in health $108,000, for example.

See the full list of PR industry salaries here.

Apple marketers can earn up to $325,000

Technology giants like Facebook, Google, Amazon, Uber, and Airbnb have soared in recent years, thanks in part to their marketing.

Salaries include $95,000 for a marketing specialist at Amazon and $325,000 for a senior marketing director at Apple.

Here’s a sampling of what Apple, Airbnb, Google, and other tech companies pay marketers.

What DTC startups Peloton, Grubhub, and others pay marketers

Many direct-to-consumer startups have pumped up their marketing as online sales have exploded in the pandemic.

DTC companies remain top destinations for marketing professionals, with salaries including $132,000 for a marketing director at Grubhub and $231,000 for senior director of brand marketing at Peloton.

Latest DTC salaries revealed: What companies like Peloton, Chewy, and Instacart pay their marketers

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